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Comparing association grids and 'pick any' lists for measuring brand attributes

Comparing association grids and 'pick any' lists for measuring brand attributes

RIP multi-grid
Investigators: 
Rintoul, Hajibaba, Dolnicar
Partners: 
yellowSquares
Status: 
Published


Rintoul, D., Hajibaba, H., & Dolnicar, S. (2016). Comparing association grids and'pick any'lists for measuring brand attributes. International Journal of Market Research, 58(6), 779-793.

Available at https://www.mrs.org.uk/ijmr_article/article/109605

 

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