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Comparing association grids and 'pick any' lists for measuring brand attributes
Comparing association grids and 'pick any' lists for measuring brand attributes
Investigators:
Rintoul, Hajibaba, Dolnicar
Partners:
yellowSquares
Status:
Published
Rintoul, D., Hajibaba, H., & Dolnicar, S. (2016). Comparing association grids and'pick any'lists for measuring brand attributes. International Journal of Market Research, 58(6), 779-793.
Available at https://www.mrs.org.uk/ijmr_article/article/109605
File
| Attachment | Size |
|---|---|
 multi-grid_project_summary_2oct2014.pdf | 110.68 KB |